Mobile websites are a necessary tool to help customers find your business. Following the current trend this year there will be more internet searches on mobile devices than desktop computers.  This means your business needs a good mobile website to provide instant access to your customers on the go. Mobile websites need to have minimal content while providing easy access to your business.

Design a mobile website as a tool to find new customers.

After you have a customer you can retain that customer through a good mobile app design.  When I design mobile apps I always want to compliment an app with a mobile website, because of the search potential a mobile website offers to customers.