9
Apr 13
Have you wanted to learn more about the mobile market? Do you know what a mobile app can do for your business? Watch this and learn how your business can be helped by a mobile app!
8
Apr 13
Congratulations! You’ve created an app for your small business.
What now?
It is not sufficient to develop your app, encourage customers to download it, and then have it sitting idle on their mobile devices.
That’s like packing for a hike, driving to the trailhead, but never heading down the trail.
But frequently this is what some companies do with respect to their apps – as if simply developing an app will fulfill your mobile marketing expectations.
Developing the app is only a good start. But the remaining steps do not need to be overwhelming. Your mobile app is versatile and provides multiple methods for promoting and marketing your businesses.
Following find four effective ideas:
- Improve customer loyalty. We all like to feel important to the establishments we support. Make customers feel like VIPs by offering discounts, coupons, and specials by simply using their app at your location.
- Build viral buzz. Incentivize customers to use their mobile app to easily relate to their friends about your business using the built-in sharing functionality of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.
- Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing services to be used in supplemental email campaigns.
- Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, make restaurant reservations, and send comments in a variety of ways.
If you haven’t yet developed a mobile app for your business, Impact Mobile Apps offers a cost-effective, fully functional solution for small businesses and will make your app available at iTunes and Google Play.
4
Apr 13
The benefits to local business of mobile apps are well documented. As a matter of fact, a study by the University of Indiana Telecommunications Department indicates that businesses who have utilized mobile applications have received a significant increase in the number of new customers, even those who may not have known of, or would have otherwise used, the business service before. This means that regardless of the size of the company, several advantages may still be offered.
Customer Diversity
One of the issues cited in this study pertained directly to the diversity of the populations of customers. Mobile apps are more likely to reach intended and unintended targets. In addition to catching the attention of a particular audience, businesses using mobile apps are enhancing their presence among a broader customer spectrum which directly increases the potential for wider brand recognition. Mobile apps for local business have proven effective in overcoming the barriers associated with more traditional advertising methods.
Encouraging Usage
According to the University of Indiana, the business benefits of mobile apps are directly related to usage and there are various ways to increase this. This can include offering free apps and making the applications as interactive and user friendly as possible. These two simple measures have proven to not only to increase the number of individuals who use the applications but to attract a new customer base as well, all of which results in proportional increases to bottom-line consumer support.
Other Important Considerations
There are a variety of different mobile app features that a local business can use to its advantage. The key lies in using such technological products in a way that is productive. The studies and statistics alone are a great reflection of the potential that mobile applications can hold. Many local companies are beginning to offer increased functionality and accessibility to their customers by utilizing the multiple interactive features of mobile apps. Local businesses who rely on loyal customers and social support will find that marketing through mobile apps is a powerful complement to traditional marketing efforts.
2
Apr 13
Benefits to local business of mobile apps are well documented. As a matter of fact, a study by the University of Indiana Telecommunications Department indicates that businesses who have utilized mobile applications have received a significant increase in the number of new customers, even those who may not have known of, or would have otherwise used, the business service before. This means that regardless of the size of the company, several advantages may still be offered.
Customer Diversity
One of the issues cited in this study pertained directly to the diversity of the populations of customers. Mobile apps are more likely to reach intended and unintended targets. In addition to catching the attention of a particular audience, businesses using mobile apps are enhancing their presence among a broader customer spectrum which directly increases the potential for wider brand recognition. Mobile apps for local business have proven effective in overcoming the barriers associated with more traditional advertising methods.
Encouraging Usage
According to the University of Indiana, the business benefits of mobile apps are directly related to usage and there are various ways to increase this. This can include offering free apps and making the applications as interactive and user friendly as possible. These two simple measures have proven to not only to increase the number of individuals who use the applications but to attract a new customer base as well, all of which results in proportional increases to bottom-line consumer support.
Other Important Considerations
There are a variety of different mobile app features that a local business can use to its advantage. The key lies in using such technological products in a way that is productive. The studies and statistics alone are a great reflection of the potential that mobile applications can hold. Many local companies are beginning to offer increased functionality and accessibility to their customers by utilizing the multiple interactive features of mobile apps. Local businesses who rely on loyal customers and social support will find that marketing through mobile apps is a powerful complement to traditional marketing efforts.