The first question many business owners ask . . .

“What is a mobile app?”

. . . needs to be answered to understand why a business would want or need a mobile app.

A mobile app is software designed to take advantage of the native functionality of mobile devices, while providing content significant to a potential customer.  A mobile app is similar to a website in its overall design; however a mobile website is a conversion of a typical website forcing it to fit on a mobile platform. A mobile website cannot take advantage of all the functionality of a mobile device and is generally cumbersome in its access and use.

A mobile app allows small businesses to interact with customers/clients and provide non-threatening two-way communication of information such as specials, coupons, limited offers and other ideas.  This gives a business owner the power to control their market offerings in real time. For example,  a business might decide to run a special for one hour during the day and be able to communicate this offering to their customers immediately.

A company’s mobile app can use gadgets and special tabs to create a positive, fun interaction with customers thereby keeping their business “top of mind.”  A business app using functionality in this way builds customer loyalty.  Making your business accessible to customers is a key factor in repeat business.

Mobile apps and push notifications are a great way to communicate offers, specials, events, and more, to your customers. Push notifications are a very powerful tool a business can use to communicate in real time with customers. These notifications should be used with wisdom so a customer does not feel inundated with useless information and offers they are not interested in.

The next question many business owners are asking . . .

“Why does my business need a mobile app?”

. . . the coming of mobile marketing is in its early stages and is a new interactive approach to marketing.  This is a way to create a relationship with your customers and also see immediate results.  Having a method to see results and change the message immediately when necessary provides much more control and flexibility in marketing.  A business no longer needs to purchase expensive advertising hoping it will work, rather, you can try mobile marketing and find what works in real time, without having to wait to try something different next time.

Now, with a basic understanding of what a mobile app is and what it does, you can see for yourself the value a mobile app can create for a business in the 21st century. In addition, trends show that the mobile app market is just beginning and will explode within the next eighteen months.

If I can answer any question or you would like to know more about mobile apps please call me.

Quin Denning
Impact Mobile Apps
801-556-6776