The benefits to local business of mobile apps are well documented. As a matter of fact, a study by the University of Indiana Telecommunications Department indicates that businesses who have utilized mobile applications have received a significant increase in the number of new customers, even those who may not have known of, or would have otherwise used, the business service before. This means that regardless of the size of the company, several advantages may still be offered.
One of the issues cited in this study pertained directly to the diversity of the populations of customers. Mobile apps are more likely to reach intended and unintended targets. In addition to catching the attention of a particular audience, businesses using mobile apps are enhancing their presence among a broader customer spectrum which directly increases the potential for wider brand recognition. Mobile apps for local business have proven effective in overcoming the barriers associated with more traditional advertising methods.
According to the University of Indiana, the business benefits of mobile apps are directly related to usage and there are various ways to increase this. This can include offering free apps and making the applications as interactive and user friendly as possible. These two simple measures have proven to not only to increase the number of individuals who use the applications but to attract a new customer base as well, all of which results in proportional increases to bottom-line consumer support.
Other Important Considerations
There are a variety of different mobile app features that a local business can use to its advantage. The key lies in using such technological products in a way that is productive. The studies and statistics alone are a great reflection of the potential that mobile applications can hold. Many local companies are beginning to offer increased functionality and accessibility to their customers by utilizing the multiple interactive features of mobile apps. Local businesses who rely on loyal customers and social support will find that marketing through mobile apps is a powerful complement to traditional marketing efforts.