Mobile Marketing

Archive for the ‘Mobile Marketing’ Category

Mobile Phone in Customer's Hand
Congratulations! You’ve created an app for your small business.

What now?

It is not sufficient to develop your app, encourage customers to download it, and then have it sitting idle on their mobile devices.

That’s like packing for a hike, driving to the trailhead, but never heading down the trail.

But frequently this is what some companies do with respect to their apps – as if simply developing an app will fulfill your mobile marketing expectations.

Developing the app is only a good start.  But the remaining steps do not need to be overwhelming. Your mobile app is versatile and provides multiple methods for promoting and marketing your businesses.

Following find four effective ideas:

  1. Improve customer loyalty. We all like to feel important to the establishments we support. Make customers feel like VIPs by offering discounts, coupons, and specials by simply using their app at your location.
  2. Build viral buzz. Incentivize customers to use their mobile app to easily relate to their friends about your business using the built-in sharing functionality of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.
  3. Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing services to be used in supplemental email campaigns.
  4. Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, make restaurant reservations, and send comments in a variety of ways.


If you haven’t yet developed a mobile app for your business, Impact Mobile Apps offers a cost-effective, fully functional solution for small businesses and will make your app available at iTunes and Google Play.

Q: Why should I look at a mobile marketing solution for my business?

A: With mobile internet searches overtaking desktop searches more and more consumers are using their mobile devices to access the internet. A lot of searches are taking place while the consumer is on the go. This fast paced society has reached another level where they can find information while on the go, more and more are taking advantage of this method of searching. As more and more consumers move to smart phones this will only become a bigger market. To not look a a mobile marketing solution for your business is cutting out half of your market.

Q: What are the steps I should follow to create a mobile marketing campaign?

A: The first step is deciding to create a mobile marketing solution.  After you have decided to create a solution it is a great Idea to find someone to help you create the tools you need to market to the mobile crowd. There are two main tools necessary to begin; they are a mobile website and a mobile app.  The mobile website can help your customers find you. It is a good idea to keep this as simple as you can. A mobile app can help you to retain your customers. Your app will need to have some features that will keep your customers interest and attention. This can be done through specials, coupons, and information.